The Vision

Be the Change, Inc. creates national public awareness campaigns to build momentum for citizen service as a practical solution to problems facing our communities and our country.  Vibrant coalitions, collaborative policymaking, bipartisan advocacy, galvanizing events and online outreach are hallmarks of Be the Change, Inc. campaigns.  We engage well-known voices in entertainment, retail, government, the military, the business sector and philanthropy—and, through their megaphones, we reach Americans of all ages and backgrounds.  ServiceNation, the first campaign launched from Be the Change, Inc.’s platform, achieved the greatest government expansion of national service in our country in 60 years.  OpportunityNation, our second campaign, launching in 2010, will channel America’s spirit of service and volunteerism to fight poverty and create more opportunity for citizens everywhere.